Those interested in the Chinese inbound market, kindly note that there is an opportunity for travel agents and tour operators to participate to the World Bridge Tourism Shanghai, which will be held in conjunction with ITB China on the 9th-10th May 2017.
This is part of the EU-funded project called ‘World Bridge Tourism’. The aim of this project is to increase the flows of visitors from China to the EU. The program combines a political conference where key speakers will be invited to share latest insights on the market. This will be followed by a B2B workshop between tourism-related EU companies (particularly SMEs) and Chinese operators. It is expected that some 150 European suppliers will meet 100 Chinese buyers through the pre-scheduled B2B matchmaking workshop. The event is free and accommodation in Shanghai will be covered.
For more information on the project and participation opportunities, kindly visit the World Bridge Tourism website.